Sportsnomics: with too much cricket even for the cricket crazy, TV viewership and ad rates go plunging! New Delhi: soon after the world cup climax, India went through the ODI series in West Indies, cramming daily news with cricket scores and images. The assumption was the more cricket you give the Indians, the crazier they get for even more. One doesn’t know who started this theory of the insatiable Indian cricket fan, but the theory has definitely come down with a massive thud! According to reports, TV viewership and advertisement rates in recent times have gone for a toss. The TV advertisement...