Water purifier ads are telling us lies: use of RTI exposes tall claims!   Pune: according to recent reports, claims made by the giant multinational company Hindustan Unilever (HUL) in its ads that it has the endorsement for its water purifier ‘Pureit’ from the National Institute of Virology [NIV] and that their product supposedly kills/removes one crore viruses in one litre of water has run into big trouble. Mumbai-based Dr Arvind Shenoy, an expert consumer product researcher decided to invoke the RTI Act on this matter and got the inside information recently. It now turns...