Home » Posts tagged with "indian-tv-audience-behaviours"
Occidentally Yours- Indian TV caters to [and monitors] only affluent audience
Somnath Batabyal
Occidentally Yours
Indian TV caters to [and monitors] only affluent audience
By Somnath Batabyal
For or a country obsessed with big numbers – largest democracy, oldest civilisation, double digit growth rates in economy – here is a startlingly small one: there are only 7,000 television viewing households in India. Households that matter, that is. You might have heard other numbers. There are more than 75 million families that have cable connections, and more than a hundred million
own television sets in this almost super power nation. Yet television content,especially news,...