Branding Bihar as a tourist destination Patna: with several states of India vying for global attention, Bihar is now on its way to taking some new initiatives. According to reports, Sunil Kumar Pintu, the tourism minister, the state government is in the process of formulating plans to boost its brand image through a brand ambassador.  A number of Bollywood stars have been commissioned in the past by other states and organizations to stand for various states and events. The tourism minister on a more realistic and sensible level however admitted that before such measures are taken, Bihar...