Consumer: the rural avatar! Thiruvantapuram: while the levels of productivity in rural Bihar remain stubbornly low, there is one area where the rural folk are picking up pace. Even intuitively, for someone who moves around in rural Bihar, it does appear that the rustic population is giving up ‘rustic’ habits – the youngster in the family uses tooth brush and not ‘datoon’, shampoo and not ordinary soap – the list could go on. A research paper read in Kerala however brings the figures together. A research paper on rural India’s consumers has shown that ‘first generation’... 

Motihari, despite the small town tag to have 3 shopping malls: you can now say ‘WOW’!   Motihari: everyone has noticed in recent past – the sleepy little towns of Bihar are not sleepy anymore and even the village bazaars and Kasbahs in Bihar show signs of the urban rate race. Typically now, on an early morning in a village Bihar you now see rows of commuters on bicycles, motorbikes and autos rushing to work in nearby town offices and shops. And to top all such changes, shopping mall culture has now hit small town Bihar with full force. The giddy consumer is responding with a passion...