Welcome Bhojpuri TV! Mumbai:  Media firm Reliance Broadcast Network (RBNL) today announced the launch of a new channel, ’BIG Magic Bihar and Jharkhand’, to reach out to the Bhojpuri population. While more channels devoted to Bihar languages, Magahi, Maithil and Bhojpuri etc are welcome on their own, there is an additional reason why Cable TV may be the answer to the burning issue of ‘vulgarization’ of cinema and music that the middle classes in Bihar and Jharkhand complain of. The main reason behind it is the middle class will have no part of its own music and cinema... 

A new Bhojpuri TV channel is born: Bhojpuria TV to enter the market this September! Editor’s comment: it is interesting to note that with a second TV channel dedicated to Bhojpuri, Bhojpuri language programmes are now likely to make serious inroads into the middle class homes of Bhojpuri speaking families. Thus far Bhojpuri music and film industry have failed to break the resistance of the middle classes in the region, whatever the reasons given. Bhojpuri TV may provide a bridge between the classes and the masses, a task that Bhojpuri cinema and music have clearly failed to perform. Whereas the...