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ITC plans grand entry into dairy and food processing: makes the first move in Munger, Bihar

ITC plans grand entry into dairy and food processing: makes the first move in Munger, Bihar

dairy bihar bihardays

Kolkata: in a highly welcome development from Bihar’s point of view, ITC Ltd is now planning to enter the dairy and beverage arena in a strategic move to become the country’s largest fast moving consumer goods (FMCG) company. In the next five years, the company is planning to take its various food and personal product brands global.

Chairman, ITC Y C Deveshwar told a reporter ‘Yes, we will get into dairy products. We are experimenting with a programme in Munger in Bihar, under which we are helping cattle-owners improve yield from one litre to 10 litres. With so much milk, the next step will be to get into value-added products. We will collect the milk, process it and then market it’.

The company aims at increasing its FMCG turnover from Rs 5,000 crore to Rs 15,000 crore in the next five years and this does not include cigarettes. Deveshwar said once the dairy experiment in Bihar was successful, ITC would extend the model across the country and enter the entire value chain from milk to processed foods. According to Deveshwar, Cold chains are not essential for the dairy business as a company could sell skimmed milk powder, milk in tetra packs and ghee, among other things.

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